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A Day in the Life of a Noman Collection Creative Director
At Noman Collection, design isn’t just a department — it’s a way of thinking. It’s found in the lines of a coat, the weight of a fabric, the silence of a space, the energy of a room. And at the center of that creative energy is our Creative Director — the one who turns raw inspiration into real-world pieces you can feel, wear, and live in.
Ever wondered what goes into shaping a collection from concept to cut? Here’s an inside look at a day in the life of the person shaping Noman’s aesthetic vision.
6:45 AM – Quiet Start
Mornings begin early — not rushed, not chaotic. Usually with coffee, jazz or ambient lo-fi, and a scroll through visual journals or bookmarked photo archives.
“I try not to check emails first. The first hour is sacred. I need space to feel inspired before the rest of the world starts talking.”
Sometimes it’s sketching. Sometimes it’s silence. Often, it’s both.
8:30 AM – Studio Sync
At the studio, it’s a mix of creative flow and structured chaos.
Morning meetings typically include:
- Reviewing prototypes with the design team
- Moodboard walk-throughs for upcoming collections
- Checking in with fabric and production partners
It’s collaborative. Ideas get challenged. Details get refined. A 1 cm hemline adjustment or a new seam placement can shift the entire energy of a piece.
11:00 AM – Fabric & Texture Review
Textiles matter. Always. A mid-morning session often involves:
- Testing new fabric samples
- Draping them on mannequins
- Rubbing them between fingers
- Seeing how they move in natural light
“A fabric has to speak. If it doesn’t say anything to you — it’s not right for us.”
The goal? Pieces that feel worn-in, not over-designed.
1:00 PM – Working Lunch & Concept Writing
Lunch isn’t just about eating — it’s where ideas get digested too.
This time is often spent:
- Journaling collection narratives
- Refining color stories
- Naming pieces or writing the copy that appears on tags and lookbooks
Words are part of the garment. Every collection has a mood. Every piece has a reason.
2:30 PM – Fittings & Adjustments
In the afternoon, it’s back to the garments — now in physical form.
The Creative Director oversees fit sessions with the sample team, making real-time calls on:
- Proportion
- Comfort
- Flow
- Layering potential
“It’s not just about how it looks — it’s about how it lives on the body. It should breathe. It should move.”
4:30 PM – Campaign Ideation
Before the day winds down, it’s time to think beyond the garment — to the world around it.
- Where will we shoot the lookbook?
- What’s the tone of the visuals?
- How does the collection feel in imagery, sound, and space?
Concepts are mapped out, collaborators are considered, and storyboards are built.
6:00 PM – Unwind, Rewind
Evenings are slower — usually filled with books, music, art, or a walk. Not to disconnect, but to recharge.
“Inspiration doesn’t stop after office hours. I don’t really believe in creative ‘on’ and ‘off’ switches — it’s more like a rhythm.”
Some nights, sketchbooks come out again. Some nights, nothing at all.
Final Thoughts: More Than a Job, It’s a Point of View
Being a Creative Director at Noman isn’t about chasing trends or reacting to the market. It’s about leading with intention. Creating clothing that speaks softly but clearly. Building a brand that prioritizes soul over speed.
Because in the end, style fades — but story stays.
Explore our latest collection, shaped by moments like these.
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